Murder on the Orient Express Auditions

All aboard for mystery, intrigue, and suspense!

June 22 & 23, 2026
7:00 PM

MacBeth & Cheese is seeking performers for Ken Ludwig's acclaimed adaptation of Murder on the Orient Express.

Auditions will consist of cold readings from the script. No prepared monologue is required, and performers of all experience levels are encouraged to attend.

Brandon Performing Arts Center
225 E. Brandon Blvd.
Brandon, FL 33511

Callbacks, if necessary, will be held on June 24.

Complete Brand Style Guide · Version 1.0 · 2026

MacBeth&Cheese

Brandon Performing Arts · Brandon, Florida

“This is not just a show. It is an experience.”

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01 // Brand Foundation & Positioning

The Brand Identity

Primary Archetypes

The Creator
The Magician

Secondary Archetypes

The Rebel
The Storyteller

Organization Type

All-Volunteer
Community Theater

Location

Brandon, FL
Tampa Bay Area

“MacBeth & Cheese creates immersive live theater experiences that pull audiences into emotionally charged stories in an intimate, community-driven environment.”
Core Positioning Statement
“We do not just put on shows. We create experiences people remember.”
Brand Promise
BoldImmersiveIntelligentSlightly RebelliousEmotionalHumanCinematicIntimateDramaticCommunity-Driven
02 // Brand Voice & Tone

How We Speak

✓ Should Sound Like

“This is not just a show. It is an experience.”
“Live theater in Brandon Florida that pulls you in.”
“Seats are limited and performances regularly sell out.”

✗ Never Sound Like

“Come support your local community theater.”
“Fun for the whole family.”
“We are passionate about the arts.”

Write in second or third person. Never first person plural.

Active, present-tense, declarative sentences. Short sentences land harder.

Lead with the experience, not the organization.

Never use: “Click Here” · “Learn More” · “Fun for the whole family”

04 // Color Palette

The Colors

Primary Colors

Stage Black
#0D0D0D
Backgrounds · Headers
Velvet Burgundy
#5A1016
Accents · Buttons
Antique Gold
#C8A96B
Logo · CTAs · Hierarchy
Warm Cream
#F3EBDD
Text on dark · BG
Smoke Gray
#2D2D2D
Cards · Secondary BG

Supporting Colors

Curtain Red
#7D1F28
Dramatic accents
Spotlight Amber
#D89C3D
Highlights · Hover
Aged Brass
#8A6A3A
Vintage details
05 // Typography System

The Type

H1 — Show Title
Cormorant Garamond Bold
Uppercase · Tracked
Murder on the Orient Express
H2 — Section Header
Cormorant Garamond Bold
Performances Begin October 2026
H3 — Subheading
Cormorant Garamond Bold Italic
Directed by Amy Windle
Body Copy
Montserrat Regular 400
Live theater in Brandon, Florida that pulls you in. Intimate performances. Emotionally charged stories. Experiences that stay with you long after the curtain falls.
Button / CTA
Montserrat Bold Uppercase
Get TicketsAudition NowView Show Dates
Caption
Montserrat Light 300
macbethandcheese.com · Brandon Performing Arts · Brandon, Florida · Tampa Bay Area
06 // Website & UI Standards

The UI System

The site should feel: Immersive · Luxurious · Cinematic · Easy to navigate · Theatrical

View Show Dates
Gold Outline
Get Tickets
Filled Burgundy
Audition Now
Ghost Outline
Become a Member
Gold Outline

Navigation Labels

ShowsAuditionsBecome a MemberAbout

Never Use

Click HereLearn MoreSubmitSign Up Now!
011 // Tagline System
“This is not just a show.
It is an experience.”
“Theater that pulls you in.”
“Bold storytelling for Tampa Bay.”
“Intimate theater. Massive impact.”
“Live theater that stays with you.”
“Where Brandon goes for immersive theater.”
012 // SEO & Messaging Pillars

Messaging Pillars

1

Immersive Experience

Position every show as an event, not just a performance. Lead with emotional impact.

2

Local Tampa Bay Identity

Own the Brandon/Tampa Bay theater identity. Geographic pride is a competitive advantage.

3

Bold Storytelling

From psychological thrillers to classic adaptations — always frame around story intensity.

4

Community-Driven

All-volunteer. Local. Accessible. This is your theater, not a distant institution.

5

Award-Winning

MONTI Award wins — use this social proof consistently across all channels.

Core SEO Keywords

Brandon community theaterTampa Bay live theaterImmersive theater FloridaMurder mystery theater TampaBrandon acting classesTheater auditions Brandon FloridaCommunity theater Brandon FLLive theater Brandon Florida
Brand Assets // Logo Files

Official Logo Files

Three official logo files are available. Use the horizontal logo for most applications. Use the round badge for avatars, watermarks, and embroidery. Always download from these official sources — never use screenshots or recreations.

Horizontal Logo Full Resolution
Horizontal Logo — Full Res
Primary horizontal lockup at full resolution. Use for print, web headers, posters, and marketing materials requiring high quality.
Download PNG
Horizontal Logo 300px
Horizontal Logo — Web 300
Optimized 300px horizontal logo for web use, email signatures, social media headers, and digital assets.
Download PNG
Round Badge Logo 300px
Round Badge — Web 300
Circular badge logo for avatars, profile images, social media icons, watermarks, and embroidered apparel.
Download PNG

Usage Notes

All logo files are PNG with transparent backgrounds. For print at sizes above 4 inches, request vector SVG files from the brand team. Never use compressed versions from social media or screenshots as source files.

Brand Assets // Downloadable Templates

Brand Assets

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Business Card

Front & back business card template. Stage Black with Antique Gold. Full print specifications, CMYK breakdown, and production notes.

View Template →
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Logo Files

Official horizontal and round badge logos in PNG format. Full resolution and web-optimized versions available for download.

Download Logos →
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Color Palette

Complete color system: Stage Black, Velvet Burgundy, Antique Gold, Warm Cream, Smoke Gray — with hex codes and usage rules.

View Colors →
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Typography

Cormorant Garamond for headlines. Montserrat for body & UI. Font scales, weights, and usage rules for every context.

View Type System →
Playhouse